Speaking as a dad, it’s been really helpful to put aside the tumultuous emotions of the past sweeks and watch the unfolding events dispassionately and professionally.
Today, I’m watching from the sidelines as my youngest son, Blaise, a member of the new British boyband Dear Alice, is part of that launch.
And wow! In just the blink of an eye, Dear Alice has already had 100m+ views across social media, as well as wall-to-wall media coverage in the UK and globally.
Speaking as a dad, it’s been really helpful to put aside the tumultuous emotions of the past several weeks and watch the unfolding events dispassionately and professionally.
So, as a privileged bystander, here are a few thoughts - in 'podlet' form - on why I think Dear Alice has exploded so spectacularly into the pop world.
Enjoy!
..